Immerse yourself in a world of beauty and creativity where each brushstroke becomes a masterpiece. With over two decades of experience in the industry, Jordi Fontanals is a renowned makeup artist who has made his mark on catwalks, photoshoots, and high-profile events.
Jordi’s passion for makeup is reflected in each of his projects. His unique approach combines mastery of technique with the latest trends, creating stunning looks.
But beyond his technical skills, Jordi Fointanals is an artist who understands the importance of personal connection. Each project is unique, which is why Jordi strives to understand the needs of photographers, clients, or celebrities in order to achieve the best result. He is passionate about his work and highlights the satisfaction of being part of the fashion world, where each piece is essential to always achieve the best outcome.
Jordi Fontanals has an extensive resume, having worked for top publications such as Vogue, ELLE, Marie Claire, and Vanity Fair, as well as with renowned photographers in the Spanish and international scene. He has contributed to catalogs, fashion campaigns for television, advertising projects, and catwalk shows with major brands like Armani, Burberry, Carolina Herrera, and Massimo Dutti. His name is synonymous with creativity and professionalism.
Interview with Jordi Fontanals is a renowned makeup artist who has made his mark on catwalks, photoshoots, and high-profile events
How did you start your career?
I started in the fashion world by studying design, and it was there that I met a photographer with whom I became very close friends. We started doing amateur photoshoots together, where I would do the makeup, hair, and styling for modeling agencies. Over time, I specialized in makeup and hair, gradually immersing myself in the fashion industry.
What do you enjoy most about your job?
I have a blast creating different looks in each session. I enjoy the fact that my work contributes to the photographer, stylist, and overall image of the model or celebrity. It completes the overall image.
How do you start a photoshoot?
I begin by talking to the designer, photographer, stylist, etc. I like to know what lighting they will use and what type of woman they want the model to represent. With this information, I let my imagination run wild.
How many makeup changes do you usually do in each session?
It can be just one makeup look if they want the photos to focus on a specific type of woman, maintaining consistency throughout the shoot. In that case, touch-ups and maintaining the makeup’s perfection would be necessary. However, in a beauty session, there can be multiple makeup changes to represent different trends in each photo.
How is the makeup chosen for a photoshoot?
I prefer to have information about the shoot in advance (such as seeing the clothing, how it will be photographed, where it will take place, and which model will be involved) so that I can get an idea of what is needed and imagine a suitable look.
I also search for images and gather information, especially if the session is based on a specific decade or historical style. All of this helps me in the creative process.
Once I have the model on set, we can finalize the details with the team and begin the transformation.
It’s important to be attentive to the photo and see how the work appears in the camera, adjusting if necessary. This includes changing the hair according to the photographer’s angle, touching up the makeup to maintain its appearance. These actions ensure that the makeup and hairstyling look perfect in the result.
Do you enjoy doing catwalk shows?
I love doing catwalk shows! It’s a job that has chaotic and exciting moments due to the limited time available to do makeup for so many models, but I enjoy it. It’s always a pleasure to reconnect with colleagues and models I have worked with in the past but haven’t seen in a while. It’s a moment of reunion and it’s always really enjoyable.
Difference between editorial makeup, catwalk shows, and campaigns?
In editorial makeup, I feel that I have more freedom to create a look. I can unleash my imagination and creativity without the pressure of a sales team.
For catwalk makeup, it’s important to understand the type of woman the designer envisions – whether it’s a very feminine or androgynous look. You can draw inspiration from the collection’s colors, shapes, and textures.
In campaigns, the makeup and hair needs to appeal to the target audience of the collection or product. The sales teams, clients, advertisers, etc., usually have a clear vision of how they want the model to be styled. However, you can still provide your perspective and proposals.
For me, the most important thing is to have a distinctive style and approach, in creating looks. I avoid falling into stereotypes or creating looks that have been seen many times before. I strive to move forward, surprise with fresh ideas that the team may not have initially imagined, but that work well.
I never want to get bored with my work, and I always bring maximum energy to every project.